What We Do

• Internet Business Consulting
• Search Engine Optimization (SEO)
• Convert Visitors to Customers and Clients
• Design a Website that Works for You
• Measuring Results with Web Analytics
• Strategic Business Plans and Executive Coaching
• Corporate Identity

Internet Business Consulting
Today, an ongoing—and continuously evolving—internet business and web strategy are mission-critical, no matter what your business or industry. A website does more than replace a brochure. It generates sales leads, defines your image, and reflects your knowledge and experience, as well as providing continuous customer service. Your site must sell, inform, and entertain. And because it’s working for you 24/7, it will be the first and most lasting impression that you make on new customers and clients. Your website must therefore embody and reinforce your Unique Selling Proposition—the essential reason that you exist as a business.

The Reynolds Group does more than design great websites. The Reynolds Group’s consultants help clients align their marketing, sales, and customer service programs with a deliberate, targeted internet business strategy that we’ve helped define, refine, and achieve.

Search Engine Optimization (SEO)
Does your current internet business strategy include making it easy for new customers to find your website? Do you know whether the design, structure, and content of your current site help or hinder that search? For example, Flash animations and sparkle effects can block search-engine spiders from seeing the content on your site.

At no charge, The Reynolds Group will send you an evaluation of your current website. Among the improvements we may suggest: 1) enhancing keyword content, 2) adding more links, 3) implementing “spider-friendly” architecture, and 4) sponsoring inexpensive paid search hits from services such as ThomasNet. Our suggested SEO improvements will generate more quality visits by new business prospects.

The Reynolds Group’s internet business strategy consultants help clients implement Search Engine Optimization to drive qualified, quality prospects to their business websites.

How every business can use Social Networks and Social Media/Marketing to find new customers and keep them for life.

See why an Internet Business Strategy is crucial in your competitive marketplace

Find out why NexGen might be a powerful Peer Network for you.

Discover the Key Factors for Search Engine Optimization .

Learn more about a 90 Day Strategic Brief and how it can change your organization.

Ask Yourself These Questions:

• Are you taking full advantage of the Internet?
• Are your current strategies and website in sync?
• Do the right people find your website easily?
• Need help revving up your internet strategy?
• Could your business use an extra pair of thoughtful, positive and creative hands?

The Reynolds Group will evaluate and take an active role in implementing an internet strategy that is right for your business or organization.

Convert Visitors to Customers and Clients
Your internet business strategy should capture quality visitors and hold them. Higher search engine ranking and the use of industrial search engines like ThomasNet.com (the successor to the green Thomas Registry Books) will boost quality traffic to your website. But will increased traffic mean more Requests for Quotation (RFQs) and sales? Getting buyers, professionals who specify, and future clients to take some action before leaving your website is vital to converting visitors to paying customers. Here are some techniques The Reynolds Group recommends to its clients:

Did you know?

• 65% of website visitors give up before they find what they want
• 40% of users who abandon a website never return
• Fewer than 10% of users will contact a supplier whose website does not provide detailed product and service information.

The Reynolds Group’s internet business strategy consultants help clients throughout the Los Angeles Basin and Orange County capture, hold, and convert visitors to customers.

Design a Website that Works for You
Effective websites are content-rich. That content must attract search engines, as well as delivering value to prospects and customers. But developing a compelling, content-rich website takes planning.

The expertise of The Reynolds Group includes applying tested architectural design principles that carefully combine information delivery and intuitive navigation. The result will guide and hold your visitors. On your website, visitors must see their unique needs satisfied by your unique value proposition. They must be sold on the image your company projects. And your website must anticipate and answer their next question. Finally, although the website must hold their attention, visitors should never be confused or lost. The Reynolds Group recommends providing at least five different ways to access the same critical information off the home page (Navigation buttons, links, text, pictures, site map and others).

Here are questions you should ask about your website:

• Can quality visitors instantly verify that they are on a site they want?
• Can they quickly find the exact product or service they need?
• Can they easily evaluate the information you provide to make a decision?
• Can they take action at every step along the way – such as finding a related product, calling your office, emailing, or sending an RFQ or order?

Designing your site according to proper architecture is vital to successful internet marketing. Architecture involves the integration of Web design, development, and internet business strategy—combined with focused, traffic-generation tactics—to build a successful site. With well thought-out marketing and sound architecture, a great website will not fail.

The Reynolds Group’s internet business strategy consultants have more than 35 person-years of experience in internet marketing, website design, graphic design and engineering.

Measuring Results with Web Analytics
What is web analytics? Simply put, it is the tracking, collection, measurement, reporting, and analysis of internet data. Its purpose is to optimize a site’s effectiveness. With web analytics, you can understand your visitors, traffic patterns, and site conversion (turning visitors into customers).

Web analytics can also be a tool for fine-tuning your website and campaign performance to maximize your return on investment (ROI). Unlike other forms of marketing, your website can be managed and optimized in real time. Continuous improvement should be a fundamental goal in applying web analytics. You will learn where new customers are coming from, which product lines are most profitable, and what the trends will be.

The Reynolds Group’s internet business strategy consultants help clients throughout the Los Angeles Basin and Orange County. We’re in business for the long term. We understand tracking and trends. And we’re dedicated to helping you achieve stellar results from your internet marketing, now and in the future.

Strategic Business Plans and Executive Coaching
When developing an effective internet business strategy, it’s essential to see the big picture. To do this, The Reynolds Group recommends using the “90-Day Strategic Brief” method developed by John Reynolds, professor of business at Azusa Pacific University.

In a few short meetings, our team can help you and your management to zero in on the critical issues of your business. With this information, we can help you prioritize the tasks that need to be accomplished to build or rework your website. As an added bonus, your management team will have mastered a process that can identify issues facing your company and trigger immediate action plans. The result can be a reduction of stress and improved communication throughout your organization.

The Reynolds Group’s internet business strategy consultants have years of experience in professional and personal coaching that will motivate leadership, facilitate change, and make a difference in your company ’s effectiveness and profitability.