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Most companies today have websites, perhaps designed by a young
person with some HTML experience or a professional graphic designer.
Unfortunately, many site owners stop there, apparently believing
that once a website is running, it can be left alone.
Marketing experts strongly disagree.
In today’s business environment, traditional marketing
methods such as trade shows, trade magazine ads, direct mail,
and the Yellow Pages are declining in effectiveness. Both consumers
and business to business intenders depend increasingly on the
Internet as their first-look resource for all types of goods
and services.
Today, an ongoing—and continuously evolving—Web
strategy is absolutely mission-critical, no matter what your
business or industry.
A website does much more than replace a brochure. It generates
sales leads, defines your image, reflects your knowledge and
experience, and provides customer service. It must sell, inform,
and entertain. Since your site is working for you 24-7, it will
be the first and most lasting impression that you make on new
customers and clients.
Your site must therefore embody and reinforce your Unique Selling
Proposition—the essential reason you exist as a business.
Your website must grow and change, just as your business evolves
to keep pace with its environment. Consider that your site is
a real time view of your company, creating and reinforcing those
impressions daily.
Think of your website as the window into your business—located
on the busiest street in the world. What do people see? What
do you see? Comparing your site to the ones you’ve come
to respect and rely on yourself, would you do business with your
company?
The business professionals of The Reynolds Group can evaluate
your website as a driving force. We can help you develop a strategy
that will leave the dynamic impression you want and get the results
you expect. Sometimes, a few simple changes make all the difference.
Other times, a fresh new approach is the answer.
Let us help you get more from the Internet.
Contact Tom Reynolds:
[email protected]
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