- How many clicks it takes to get to a given page
- Meta Tags
a. Title
b. Description
c. Keywords and phrases
- Content relevance
- Internal links
- How frequently the site is updated
- Density of key words and phrases in content
- Length of URL (shorter is better)
- Association with industry-specific search engines
- Use of pay-per-click (PPC) marketing
- Not just having links to your site, but
a. Who they are
b. How many there are
- Detailed, properly formatted site map
- Site construction
- Frequency of text surrounding links
- Use of ALT tags for images
- Flash usage
- Regularly resubmitting your website to search engines
- How long the URL has been active
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Ways to evaluate a website:
- Is it easy to find?
- Does it have a clear purpose?
- Is it clear what the company/organization
doesn't do?
- Is it easy to find contact information,
including a phone number?
- Does the website reflect the company's
image?
- Is it easy to navigate?
- Is information presented clearly?
- Do all copy headlines say exactly
what you are selling with a very good reason to buy?
- Does the copy state benefits and
answer the visitor’s questions: “so what?” or “what's
in it for me?”
- Is it easy for a prospect to take
action?
- Is critical information offered
in different forms?
- How often is the website updated?
- Can the website owner easily evaluate
the website's effectiveness?
- Does the website reflect the company's
mission, vision and values?
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