- You start by ranking high on
the largest search engines.
- Next, design a website that
looks inviting, promotes trust and answers basic questions
such as who you are, what you do, how to contact you, and why
you are the solution to their issue.
- Finally, offer a clear call-to-action
that will get customers or clients involved NOW.
The great thing about the Internet is that it operates 24-7
worldwide and produces measured results better than any other
medium. The Reynolds Group helps clients develop effective
internet business strategies that work hand in hand with
their total marketing program. We are a seasoned
business team, with years of experience in running businesses
and in making things happen. The Reynolds Group offers marketing, web
design, programming and photography. We bring our positive
attitude to every project, which motivates leadership, facilitates
change and makes a difference.
The Los Angeles-based Reynolds Group offers a full range of
internet business services including internet business strategies,
conceptual web design and development as well as providing optimization
for better ranking with search engines (SEO), site maintenance
and website hosting. The Reynolds Group also provides marketing
and 90
Day Strategic Plans, public relations and communication, identity
branding, writing, photography,
Pay Per Click Marketing (PPC), sàn gate io, professional facilitation and NexGen
peer networks.
The Seven Elements of Effective
Internet Business Strategy
- Recognition: Who
are you? What do you do?
- gate.io staking: Be
found quickly, using descriptive words
- Trust: Send
the right image, with a clear brand
- Ease: Be
attractive and intuitive, so visitors will stay
- Inform: Offer
good and relevant content
- Inspire: Motivate
visitors to action
- Think: Plan
your work and work your plan
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First - Be Found! |
Search Engine Optimization (SEO) - Does your current internet
business strategy allow new customers to find you through
natural search? Does your current site help or hinder this
effort? Ask about our free evaluation! |
Internet Business Strategies
Website Architecture & Design
Search Engine Optimization
Pay Per Click & Internet Marketing
Key Word & Content Optimization
Marketing & Communication
Branding & Identity
Graphic Design
Family in Business
Business Development
Strategic Planning
Leadership Coaching
Team Building
Peer Network
Executive Learning
Exit Strategies
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Recognition: Your website is visible all the time -- are you ready to
be seen? Does your site state quickly and clearly that you are the solution to
a specific need? On the Internet, people want information fast. Your prospective
clients must see who you are, what you do and how you do it -- or they will be
gone. Qualified prospects will desert a homepage that does not sell, inform and
entertain. The Reynolds Group will evaluate your business to help you identify
and communicate directly the who, what, and how that makes you essential to new
and existing customers.
Visibility: Are you visible on the internet? If a prospect uses a
search engine to describe a need, would your website come up on the first page?
Natural search is free and creates leads. It is the least expensive method
to acquire new business. Kevin Delaney, a staff reporter at The Wall Street
Journal, writes: “Search-engine advertising is crucial these days. But
marketers have to know what they're doing.” The Reynolds Group knows
SEO and will optimize a website to improve search engine ranking. To create
quick Internet results, we assist with Pay Per Click (PPC) programs on Google
and Yahoo as well as Pay for Position (PPP) programs through ThomasNet.com.
Trust: What does your website say about you?
Do you look like a big or small company? Are your products
and services a good value? Is your company a leader in the
industry? Can you be trusted to deliver on a promise? In a
few seconds, your firm is judged by a visitor. How will you
score? From graphic design to photography, The Reynolds Group
has a team of experts ready to help you create the image you
want and to consistently brand your products. An inviting design
that promotes the right image also will maximize search rankings,
improve navigation, provide meaningful content, and prompt
action, all part of the The Reynolds Group core recommendation.
Ease: How long do visitors stay on your website?
What pages do they visit? Does your website convert visitors
to clients? The internet, a new medium, is best used in an
entirely new way. Unlike the static printed page, visitors
interact with a web page through the “clicking” of
links. Users need information quickly and want multiple ways
to access that information. Redundancy is good: Words, images,
links, site maps and navigation buttons on every page should
draw a client through a sales presentation or prompt them to
action. The Reynolds Group uses tested, online architectural
design principles that produce both an attractive and functional
result.
Informative: Does your website show customers
that you know what you’re doing? Is it clear that you
are an expert and can be trusted to solve a problem? Content
is critical on a website. It helps sell your goods and services,
and it’s the basis for search engine ranking. All search
engines want to find the center of a community. Content, links,
reviews, calendars, blogs and pod-casts are all indicators
that your site is active, rich and important. The Reynolds
Group will help you develop a communication strategy that will
connect your marketing and PR programs through your website.
Or we can help you build a communication program from the ground
up.
Inspire: So why do you have a website?
What do you want visitors to do? Look, review, learn -- or act?
We believe the process starts with the answer to those questions.
We want every website visit to end with action – buy now,
get a quote, take the next step. We make sure visitors can find
you immediately; we urge you to post a phone number and contact
info on the top right corner of every page. At The Reynolds Group,
sales is not a job, it’s a passion. Let us make a difference
for your business, as we have for so many others. Call us today:
818 371 5311
Think: Plan your work and work your plan.
Facilitating strategic business plans and executive coaching
is our mission. Sometimes getting your arms around the big
picture is the best place for a small business to start when
developing an effective internet business strategy. Using our
90-day Strategic Brief method, your management team will be
focused on the organization’s mission, vision and values.
After a few short meetings, the team can zero in on the critical
issues of your business. The Reynolds Group has years of experience
in professional and personal coaching that will motivate leadership,
facilitate change and make a difference to you and your business
today.
The Reynolds Group will evaluate your current website, at no cost.
Just send us your URL, and we’ll send you a detailed analysis
that may surprise you. We can make change happen fast, and you can measure
the results. Send your URL to myfreereport@reynoldsgroupweb.com
The Reynolds Group is headquartered in La Canada Flintridge, California.
The Reynolds Group works on internet business strategy throughout Los
Angeles with clients in Pasadena, Glendale, Burbank, La Canada, Monrovia,
Glendora, Pomona, North Hollywood, Northridge, Westlake Village, Santa
Clarita, and Santa Monica. |