Metrex Valve Case Study:
A Reynolds Group Success Story

PROBLEM: Metrex Valve’s old website wasn’t doing the job. The website for this manufacturer of valves used in regulating water for buildings, nuclear power plants, the food industry and manufacturing processes was difficult to navigate. The site could be found only by entering the exact company name. When a prospect described a particular valve, Metrex came in way down the list; not until the fifth page of Google, for example.

SOLUTION: Enter The Reynolds Group in July, 2006. After the Reynolds Group 6-step process, Metrex Valve moved from near invisibility to the top of natural, or free, search in its category on the major search engines.

RESULT: Metrex Valve competes with Johnson Control, a Fortune 500 manufacturer of valves, and now consistently outperforms that firm on the Internet.

Metrex Valve Search Optimization
May 2006 (before SEO) vs Oct. 2006 (after SEO)

Search Engine References *Number of Quality Hits
May 1.ThomasNet 90
2. Google 59
3. Yahoo Search 39
4, www.Metrexvalve.com 26

Oct. 1. Google 124
2, www.Metrexvalve.com 80
3. Yahoo Search 55
4. ThomasNet 51

Google and Yahoo specific search term ranking
R410a Valves - Metrex is rated number 1
Seawater regulating valve Metrex is rated number 5
Pressure actuator valve Metrex is rated number 2

Search terms that do not include Metrex Valve
May 2006- 13%
Oct 2006- 35%

Searches that exit on Contact Us Page
May – 0
Oct – 30

* Quality hit is a visitor who stays longer than 30 seconds

The Reynolds Group
La Canada, CA

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